@inproceedings{mehta2026calculating,
  author    = {Mehta, V. and Shirali-Shahreza, S. and Penn, G.},
  title     = {Calculating Narrative Tension for Ad Placement in Online Narrative Fiction},
  booktitle = {Workshop on Emerging Trends in Web Advertising (WebAds 2026)},
  address   = {Dubai, UAE},
  month     = jun,
  pages     = {1427--1431},
  year      = {2026},
  doi 		= {10.1145/3774905.3794689}
}